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Creative Direction & Visual Merchandising for Brands, Interiors, and Experiences.

From global retailers to boutique brands, I craft strategies that transform products into experiences, turning ordinary moments into memorable encounters.

Curved Building Balconies

FORM

Intentional design, architectural clarity.

Every line, proportion, and texture is chosen with restraint and purpose. Form is where craft meets consciousness — design solutions and experiences that feels as good as it looks.

Keywords: structural, timeless, balanced, enduring.

Dusk Portrait

STORY

Narrative through material and emotion.

Each element carries its own quiet story — of process, artistry, and place. I believe beauty is richer when it connects to human experience.

Keywords: provenance, authenticity, culture, expression.

Two Spheres

FUTURE

Design & Source with responsibility.

I am committed to creating in ways that honor people and planet — using mindful production, ethical partnerships, and long-life materials that respect both craft and community.

Keywords: sustainability, circularity, ethics, impact.

PORTOFLIO 

QUIET

MONUMENTAL

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Portrait of Christopher Reyes, Creative Director, seated in a styled interior setting”

I'M CH
RIS

a multidisciplinary creative working across art, space, and form.

 

My work explores presence, restraint, and the emotional weight of objects. Through layered materials, architectural gestures, and quiet symbolism, I create pieces that don’t decorate a space — they anchor it. Each work is made slowly and intentionally, designed to be lived with rather than merely looked at.

 

With a background spanning art, design, and spatial storytelling, my practice sits at the intersection of concept and materiality. What grounds us. What rises from it. What we choose to hold onto.

 

Welcome to my work.

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Start Now
INQUIRE + BOOK

01.

Spatial design, Styling & Staging & Retail Merchandising, 

I shape spaces through spatial design, styling, staging, and retail merchandising—creating environments that feel considered, expressive, and quietly, confidently monumental. My work focuses on flow, narrative, and the details that define how a space is experienced.

 

If you’re looking to elevate a space or visual story, let’s begin the conversation. Email chris@christopherreyesdesign..com  or  hit us up via our chat function on the bottom right of this screen.

INQUIRE & BOOK
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02.

EVENT OR EXPERIENTAL DESIGN

EVENT S.O.S

I design events and experiential moments that blend atmosphere, storytelling, and visual identity into one cohesive experience. From intimate brand activations to larger-scale environments, my focus is on emotion, flow, and the details that make a moment memorable.

f you’re planning an event in the neat future and  need a hand at any stage, wed love to chat  and hear your vision,. Email chris@christopherreyesdesign..com  or  hit us up via our chat function on the bottom right of this screen.

From bridal showers to bar mitzvahs, we've got your back! Whether you're an individual looking to design and coordinate an upcoming event or a corporate brand needing extra hands for an internal or external event, social media, community, or PR activation, we can jump in as much or as little as you need. We’re here to lead the event design process or collaborate with your team on everything from venue scouting to environmental design, lighting, layout, styling, and décor.

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03.

art DIRECTION, comissions, CURATION OR RENTAL

II curate and create artworks that complement interiors, brand environments, and spatial experiences. Whether you’re looking for a bespoke commission, a curated selection for a project, or short-term art rentals for staging and events, each piece is chosen or crafted to enhance mood, tone, and visual storytelling.

 

Pricing is tailored to scope—hourly for consultation and curation, project-based for commissions, and flexible rental rates for temporary installations.

 

If your space or project needs art that feels intentional and elevated, I’d be happy to collaborate.

COMMISSION INQUIRY
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Thank you to Martha for Featuring the "Speak Easy" Evening Event

01.  .GOING INTERNATIONAL .

NAME: HUDSONS BAY EUROPE
LOCATION: AMSTERDAM, NL
MM.YY: 09.17
ROLE: GLOBAL SENIOR CREATIVE & VISUAL MANAGER

DESCRIPTION:  Follow along as I take you through the final looks of Hudson’s Bay’s premier international location. Feeling incredibly grateful to be part of the small Canadian team entrusted with the opportunity to contribute to a project of global scale — a proud moment for a company so deeply woven into the fabric of our nation.

02.  .SETTING THE STAGE .

NAME: GLUCKSTEIN HOME SMALL SPACE
LOCATION: TORONTO
MM.YY: 09.20
ROLE: CREATIVE DIRECTION & EXECUTION
SHOP & SIGNAGE DESIGN, PRODUCTION & ROLLOUT

DESCRIPTION: 
BACK TO DORM - HUDSONS BAY HOME

Partnering with Canada’s favourite designer, Brian Gluckstein, I designed a full 800 sq. ft. city condo as his on-camera backdrop for the Back to Dorm campaign.
 
THE CONCEPT: proving that living small doesn’t mean compromising on style. Every square foot was curated to reflect Brian’s timeless aesthetic — functional, elevated, and completely aspirational. The space served as the promo set for the campaign’s upcoming activation.

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THE FORM SKULPTURA

collection

These works are designed to shape how space is felt.

 

Within the home, each form functions as a sculptural wall element—introducing warmth, texture, and a sense of enclosure that anchors interiors emotionally and visually. Individually, they create quiet moments of presence. Combined, they establish rhythm and depth, softening surfaces and giving rooms a grounded, architectural calm.

 

Outside, the same forms function as exterior architectural sculpture, carrying that interior language of warmth and containment beyond the walls. Experienced alone or in sequence, they engage facades, thresholds, and planes—softening the emotional scale of outdoor space and shifting environments from distant and imposing to familiar and felt.

 

Interior warmth, extended beyond the walls.

INTERIOR

COLLECTIONS

RETAIL

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PORTFOLIO
 


X.X.V

Japandi Minimalist lantern  and bowl vignette from a minimalist interior

TORONTO SOFT LOFT

Commercial way finding done in an artful, graphic and experiential way.

AMSTERDAM RETAIL

The process of textures that create a art collection.

FORM & SKULPTURA 
COLLECTION

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A minimalist interior pedestal display moment that warms up the home.


SOCIALS

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 SERVICES

CREATIVE DESIGN AND STYLE  DIRECTION FOR YOUR PERSONAL OR PROFESSIONAL SPACES AND EVENTS.
 

take advantage of the visual and design expertise that christopher brings to the table. we aim to keep things as simple as possible BY BREAKING OUR SERVICES, INTO

3 DIFFERENT OFFERINGS.

service offer .01 DESIGN BY THE HOUR .

service offer .02 EVENT STYLE & DESIGN, or  service

service offer .03 ART COMMISsIONS.

 

 

READ FURTHER FOR DETAILS. 

ATELIER 

LOS REYES

Available for purchase,  collection of custom, artisan made minimalist, midcentury stools with varying silhouettes
Beautifully coloured and artfully curated  heirloom bowls and vessels rich with history

FURNITURE

Custom art by Christopher Reyes Showcased in Montana Labells Holiday  Gift Guide.
Christopher Reyes Skulptural and Textural wall art showcase.

WALL ART & SCULPTURE

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